+ history

Diffusion Records was started by Andrew Sega in 2001 as a label for the first Alpha Conspiracy release, "Cipher" (DIF001). After the demise of related arts collective Analog Aether, a discussion was had with Brad MacAllister (CTRL, Low Technicians) over dinner at Milto's, and it was agreed that it would start growing into a more full-featured label. Ten releases and four years later, we are still going strong, small but secure in the knowledge that we are able to control our destinies in the constantly shifting seas of the cynical record industry.

Inception: Fall 2001
Releases: 11
Amount of money spent: Approximately $40,000+ USD
Amount of money made: Luckily, more than that.
Amount of little plastic discs produced: Confidential, but it's a five-digit number
Favorite bars to bitch about the scene:: Gingerman, Draft House, Lovejoy's (RIP), Casino El Camino, Fado
Where the discs get made: Our main man Fred @ CDForge Chicago
Radio/CMJ pimpage: Space 380 promotions
European licensing through: Infacted Recordings (DE), Vision Music (PL)
Why we do this: Self-inflicted pain (both physical and monetary) is the best kind